By Raj Aryan | Last Updated: March 25th 2018
The Amazon Brand Registry is an Amazon program that is built to provide brand owners with a higher level of control over their products.
The primary benefit that the program has for the seller, is the direct control they have on their details page. By registering brands, sellers can control the counterfeit products too.
This post is meant to educate you on the need to consider the use of the Amazon brand registry program in your business.
Also, we will give you the steps that you need to follow in order to register your brand on Amazon.
To begin with, besides having the ability to influence the content of the details page, another reason to use the Amazon Brand Registry is to quicken the process of removing counterfeit listings.
Unfortunately, this does not make manufacturers and brand owners fully immune to counterfeiters.
According to Amazon’s Terms of Service, when you enroll a brand in the registry program and register yourself as the manufacturer, this does not block other sellers from selling your brand’s product.
Now, the question remains; how can a manufacturer and brand owner leverage the program to their advantage?
Since manufacturers and brand owners have the ability to convince Amazon that they are the real owners of the brand, they can therefore quicken the process of getting rid of unauthentic or counterfeit offers from a listing.
Unauthentic or unauthorized listings are rampant especially for sellers of popular brands whose sales volumes are high.
It takes two weeks on an average, to get approval for the Amazon Brand Registry if you meet all the requirements as specified by Amazon.
Amazon requires you to have a working website that will link to your product.
This means that your website must have a host and be available live online.
You can start with a simple website using word press which is easy to use and can be designed at low cost.
It is recommended that you have an email address attached to your domain.
For example, if your website is www.domain.com, the email address could be firstname.lastname@example.org.
Enter your brand’s name that you want to register with Amazon.
You must submit to Amazon a name that is the same as the brand name displayed on your merchandise.
Make sure you take your time to confirm that the details you provide are accurate.
You will also be required to submit a picture of the packaging that is used for your products, which clearly portrays your branding.
It is advisable that you submit a professionally captured picture of your product.
Amazon requires you to provide a unique identifier for your branded products.
Many sellers who opt to use a simple UPC code which are unique and specific to each of their products.
Amazon provides a couple of suggestions that you can use as your identifier.
Such suggestions include:
• Style Number
• Model number
• Manufacturer Part Number
• Catalogue Number
The aim is to go for an identifier for your product that will not change in future.
Now, let’s go on to the actual application process.
Start by opening Amazon’s Brand Registry page and enter your details in the provided fields as stipulated.
Make sure you list your brand name exactly as it appears on your product labels.
Next, click on the continue icon.
You will be prompted to add more unique details about your product and brand.
Choose the right option under which you would wish to list your product.
Then, choose the key unique identifier or attribute you want to use for your product.
Next, you will be prompted to upload a picture of your product and packaging.
Once you are done, click the “submit” icon to start the approval process.
You will get a response in approximately two weeks.
You may contact Amazon if you do not receive a reply in the stipulated 14 days’ time.
After the successful registration of your brand, you will get a special identifier known as the ‘global catalogue identifier’ which exists attached to your product, regardless of country or time.
As you have seen, it is incredibly easy to get registered with the Amazon Brand Registry.
Once you get registered, you can start thinking about how to market yourself competitively using Feedback Robot so you can start selling as many units as possible.
With this plugin, you can schedule automatic and unlimited campaigns based on ASIN. You can set it up to send emails after 7 days of purchase, a day later, or may be immediately, as you choose.
It also includes a complete blacklist management system which can be used to prevent unwanted emails.
With this feature, you can also add blacklist users manually.
If you need to boost your sales, just sign up with feedbackrobot.com today and thank us later!
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